Study of the adhesion to a new food & beverage concept at Porto Airport


ANA Aeroportos, specifically through its Non-Aviation Commercial Department, required an assessment of the commercial offer in the Food & Beverage area at Oporto Airport. To this end, ANA Aeroportos selected VTM to develop this study, which included conducting face-to-face surveys in two distinct areas of the airport in question.

The main objective of the study was to understand the adherence of passengers at this airport to a particular Food & Beverage Concept that was thought to be introduced at Oporto Airport, taking into consideration eating habits and the passengers opinion on the Concept in question.

In summary, this project involved a number of activities such as:

  • Validation of the survey model
  • Sample sizing
  • Development of the survey collection software
  • Selection, recruitment and hiring fieldwork teams
  • Fieldwork planning and development
  • On-field supervision of the survey collection and training actions
  • Data validation
  • Preparing databases and reports to the Client.





ANA Aeroportos de Portugal


Airports and aviation


Market Analysis