Airports and aviation
Study of the adhesion to a new food & beverage concept at Porto Airport
ANA Aeroportos, specifically through its Non-Aviation Commercial Department, required an assessment of the commercial offer in the Food & Beverage area at Oporto Airport. To this end, ANA Aeroportos selected VTM to develop this study, which included conducting face-to-face surveys in two distinct areas of the airport in question.
The main objective of the study was to understand the adherence of passengers at this airport to a particular Food & Beverage Concept that was thought to be introduced at Oporto Airport, taking into consideration eating habits and the passengers opinion on the Concept in question.
In summary, this project involved a number of activities such as:
- Validation of the survey model
- Sample sizing
- Development of the survey collection software
- Selection, recruitment and hiring fieldwork teams
- Fieldwork planning and development
- On-field supervision of the survey collection and training actions
- Data validation
- Preparing databases and reports to the Client.
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