Airports and aviation
Passenger profile studies at five international airports
This study was designed by ANA Aeroportos and was awarded to VTM with the goal of obtaining an overall characterization of the passenger profile at five Portuguese international airports, namely to understand:
- Traffic composition evolution
- Motivations and trip choices
- Sociodemographic characteristics.
This study of ongoing development is one of ANA’s Marketing Intelligence tools to support Aviation and Non-Aviation Marketing areas on its diverse strands of action. VTM has been continuosly responsible for the development of this project since 2017.
The Passenger Profile project involves different stages and tasks: validation of the survey model; sample sizing; development of the survey collection software; selection, recruitment and hiring fieldwork teams; fieldwork planning and development; on-field supervision of the survey collection and training actions; data validation; preparing databases and reports to the Client; among others.
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In this consultancy study, VTM was selected to support and assist Sacyr in the preparation of the necessary information to bid on the public tender regarding the Red Aeroportuaria Norte Concession. This moving project, encompassing Andrés Sabella Airport in Antofagasta and Desierto de Atacama Airport in Copiapó, represents a major leap forward in boosting the […]
Airports and aviation
Demand and revenue study for Chacalluta Airport at Arica
In this consultancy study, VTM was selected to support and assist Sacyr and Agunsa in the preparation of the necessary information to bid on the public tender regarding the Arica Airport Concession. One of the main objectives of the study was to produce a dynamic tool for modelling the relationships between the dependent variable – […]
Airports and aviation
